The 6 best Klaviyo alternatives
Short answer
The best Klaviyo alternatives are ActiveCampaign, Mailchimp, Brevo. ActiveCampaign is our top pick — it scores 8.8/10 and is best for Agencies running email marketing for clients. The right choice depends on your budget, team size, and which features matter most.
Why look for a Klaviyo alternative?
Klaviyo scores 8.7/10 in our review and works well for many teams — but it is not the right fit for everyone. The most common reasons readers look elsewhere:
- ✗Pricing scales steeply with contact list size
- ✗Overkill for non-e-commerce businesses
- ✗Steeper learning curve than Mailchimp
Klaviyo alternatives, ranked
ActiveCampaign
Top pickMarketing automation and CRM for growing businesses
ActiveCampaign is the most powerful email marketing automation platform in its price range. Deep segmentation, conditional logic, site tracking, and a full CRM. The go-to for agencies running marketing campaigns for clients and for businesses with complex customer journeys.
Strengths
- ✓Best-in-class email automation at mid-market price
- ✓Powerful conditional logic and segmentation
- ✓Built-in CRM with pipeline
Best for
- →Agencies running email marketing for clients
- →Businesses with complex customer journeys
Mailchimp
The world's most popular email marketing platform
Mailchimp is the most widely used email marketing tool globally, known for its ease of use and large integration ecosystem. Best for businesses that want a familiar, beginner-friendly option — though competitors now outperform it on value and creator-specific features.
Strengths
- ✓Integrates with virtually everything
- ✓Beginner-friendly drag-and-drop editor
- ✓Large knowledge base and community
Best for
- →E-commerce businesses (deep Shopify integration)
- →Teams already in the Intuit ecosystem
Brevo
Email, SMS, and CRM — generous free tier, European-grade privacy
Brevo (formerly Sendinblue) is a full-featured marketing platform covering email, SMS, WhatsApp, live chat, and a lightweight CRM. Its free plan is exceptionally generous: unlimited contacts with up to 300 emails per day — more than enough for a growing list. Brevo is a European company with strong GDPR compliance built in, making it the go-to choice for EU businesses or any team prioritizing data privacy.
Strengths
- ✓Most generous free plan in email marketing — unlimited contacts
- ✓Email + SMS + WhatsApp + CRM in one platform
- ✓Strong transactional email capabilities
Best for
- →EU-based businesses needing GDPR compliance
- →Businesses wanting email + SMS + CRM without paying per contact
ConvertKit
Email marketing built for creators
ConvertKit (now rebranding to Kit) is the most creator-focused email marketing platform. It excels at automations, segmentation, and selling digital products directly from email. The visual automation builder is powerful and beginner-friendly. ConvertKit has the deepest integration ecosystem for creators — connecting to Teachable, Gumroad, Shopify, and dozens of other creator tools.
Strengths
- ✓Excellent visual automation builder
- ✓Best integrations ecosystem for creators
- ✓Sell digital products and subscriptions natively
Best for
- →Creators with complex email automations
- →Anyone selling multiple digital products
- →Creators deeply integrated with other tools
Omnisend
Email and SMS automation built for e-commerce
Omnisend is an email and SMS marketing platform purpose-built for e-commerce brands, competing directly with Klaviyo. It offers pre-built automation workflows for abandoned cart, welcome series, browse abandonment, and post-purchase sequences — with deep Shopify and WooCommerce integration. The free plan is generous at 500 emails per month with no contact limit, and includes SMS credits. Omnisend is generally considered easier to use than Klaviyo with competitive pricing at lower list sizes.
Strengths
- ✓Generous free plan — 500 emails and SMS credits with unlimited contacts
- ✓Easier to use than Klaviyo while offering similar e-commerce automation
- ✓Pre-built automation workflows for all major e-commerce scenarios
Best for
- →Small-to-mid e-commerce brands that find Klaviyo too complex or expensive
- →Shopify stores wanting email + SMS automation without a steep learning curve
Flodesk
Beautiful emails, flat-rate pricing
Flodesk is an email marketing tool focused entirely on design and simplicity. It offers the best-looking email templates in the industry and charges a flat monthly rate regardless of subscriber count — making it extremely attractive for growing lists.
Strengths
- ✓Flat rate — price never increases with list size
- ✓Best-designed email templates available
- ✓Very easy to use
Best for
- →Design-conscious creators and consultants
- →Anyone with a large or fast-growing list
Klaviyo vs. the alternatives
| Tool | Score | Starting price | Free plan | Ease of use |
|---|---|---|---|---|
| Klaviyo(current) | 8.7/10 | — | Yes | 7.5/10 |
| ActiveCampaign | 8.8/10 | $15/mo | No | 7/10 |
| Mailchimp | 7.5/10 | — | Yes | 8.5/10 |
| Brevo | 8.2/10 | — | Yes | 8/10 |
| ConvertKit | 8.8/10 | — | Yes | 8/10 |
| Omnisend | 8.3/10 | — | Yes | 8.5/10 |
| Flodesk | 7.8/10 | $38/mo | No | 9.5/10 |
Klaviyo alternatives — FAQ
What is the best Klaviyo alternative?
ActiveCampaign is our top-rated Klaviyo alternative, scoring 8.8/10. It is best for Agencies running email marketing for clients.
Is there a free Klaviyo alternative?
Yes — Mailchimp, Brevo, ConvertKit, Omnisend offer a free plan you can use to evaluate the tool before paying.