ActiveCampaign

Marketing automation and CRM for growing businesses

email marketingFrom $15/moSetup: advanced

8.8

AppAdvize Score

Short answer

ActiveCampaign scores 8.8/10 in our review and is best for agencies running email marketing for clients and businesses with complex customer journeys. The standout: Best-in-class email automation at mid-market price. Watch out: Steep learning curve. Plans start at $15/month.

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Reviewed by the AppAdvize editorial team · last verified March 2026

Overview

ActiveCampaign is the most powerful email marketing automation platform in its price range. Deep segmentation, conditional logic, site tracking, and a full CRM. The go-to for agencies running marketing campaigns for clients and for businesses with complex customer journeys.

Pricing

Starts at $15/month — per month (up to 1,000 contacts)

Enterprise plans available on request

See full pricing on ActiveCampaign →

Pros & Cons

What we like

✓Best-in-class email automation at mid-market price
✓Powerful conditional logic and segmentation
✓Built-in CRM with pipeline
✓Strong deliverability

Watch out for

✕Steep learning curve
✕UI is complex
✕No free plan

Best for

Agencies running email marketing for clients
Businesses with complex customer journeys

Not ideal for

Simple newsletter senders
Beginners (use ConvertKit or Flodesk instead)

Compare ActiveCampaign

ActiveCampaign vs ConvertKit→ActiveCampaign vs Mailchimp→ActiveCampaign vs HubSpot→

Alternatives

HubSpot

crm

8.8/10

ConvertKit

email marketing

8.8/10

Mailchimp

email marketing

7.5/10

See all ActiveCampaign alternatives, compared →

ActiveCampaign FAQ

Is ActiveCampaign worth it?

ActiveCampaign scores 8.8/10 in our review and is a strong fit for agencies running email marketing for clients. Standout: Best-in-class email automation at mid-market price. Main trade-off: Steep learning curve.

How much does ActiveCampaign cost?

ActiveCampaign is a paid product — plans start at $15/month (per month (up to 1,000 contacts)). There is no permanent free plan.

What are the best ActiveCampaign alternatives?

Top ActiveCampaign alternatives are HubSpot, ConvertKit, Mailchimp. See our full comparison at /tools/activecampaign/alternatives.

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AppAdvize Scores

Ease of Use7/10

Value for Money8.5/10

Support Quality8/10

Integrations9/10

Scalability9/10

Overall8.8/10

Quick Facts

Founded: 2003
Users: 150k+ customers
Setup time: ~150 min
Complexity: advanced
Maturity: established

Setup Playbook

Step-by-step guide to get ActiveCampaign running for your business.

Start the playbook →

Last verified: 2026-03-01