Brevo
Email, SMS, and CRM — generous free tier, European-grade privacy
AppAdvize Score
out of 10 · How we scoreShort answer
Brevo scores 8.2/10 in our review and is best for eu-based businesses needing gdpr compliance and businesses wanting email + sms + crm without paying per contact. The standout: Most generous free plan in email marketing — unlimited contacts. Watch out: Daily send limit on free plan (300/day) limits large campaigns. There's a free plan to start with.
Reviewed by the AppAdvize editorial team · last verified March 2026
Overview
Brevo (formerly Sendinblue) is a full-featured marketing platform covering email, SMS, WhatsApp, live chat, and a lightweight CRM. Its free plan is exceptionally generous: unlimited contacts with up to 300 emails per day — more than enough for a growing list. Brevo is a European company with strong GDPR compliance built in, making it the go-to choice for EU businesses or any team prioritizing data privacy.
Pricing
Free — Free — unlimited contacts, 300 emails/day
Enterprise plans available on request
Pros & Cons
What we like
- ✓Most generous free plan in email marketing — unlimited contacts
- ✓Email + SMS + WhatsApp + CRM in one platform
- ✓Strong transactional email capabilities
- ✓GDPR-compliant by design — European company
- ✓Competitive send-volume pricing vs contact-count pricing
Watch out for
- ✕Daily send limit on free plan (300/day) limits large campaigns
- ✕UI less polished than Mailchimp or ActiveCampaign
- ✕Creator-specific features lag behind beehiiv or ConvertKit
Best for
- EU-based businesses needing GDPR compliance
- Businesses wanting email + SMS + CRM without paying per contact
Not ideal for
- Newsletter-first creators (beehiiv is better)
- E-commerce brands (Klaviyo has deeper Shopify integration)
Alternatives
See all Brevo alternatives, compared →Brevo FAQ
Is Brevo worth it?
Brevo scores 8.2/10 in our review and is a strong fit for eu-based businesses needing gdpr compliance. Standout: Most generous free plan in email marketing — unlimited contacts. Main trade-off: Daily send limit on free plan (300/day) limits large campaigns.
Is Brevo free?
Brevo is free to use — Free — unlimited contacts, 300 emails/day.
What are the best Brevo alternatives?
Top Brevo alternatives are Mailchimp, ActiveCampaign, ConvertKit. See our full comparison at /tools/brevo/alternatives.
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Quick Facts
- Founded
- 2012
- Users
- 500,000+ businesses
- Setup time
- ~30 min
- Complexity
- simple
- Maturity
- established
Last verified: 2026-03-01