Close

CRM built for inside sales — calling, email, and SMS in one place

crmSetup: moderate

8.5

AppAdvize Score

Short answer

Close scores 8.5/10 in our review and is best for b2b agencies and consultants with an active outbound sales motion and saas and service businesses where reps make many calls per day. The standout: Built-in VoIP calling and SMS — no extra tools needed. Watch out: No free plan or free trial (demo available).

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Reviewed by the AppAdvize editorial team · last verified March 2026

Overview

Close is a sales CRM purpose-built for inside sales teams that live on the phone and in their inbox. It includes built-in calling (VoIP), SMS, email sequences, and power dialer — replacing the need to switch between a CRM and a separate calling tool. The pipeline view is clean and fast, and the activity feed makes it easy to stay on top of follow-ups. Close is particularly popular with SaaS startups and B2B agencies with active sales motions.

Pricing

Free — Paid plans — see close.com/pricing

Enterprise plans available on request

See full pricing on Close →

Pros & Cons

What we like

✓Built-in VoIP calling and SMS — no extra tools needed
✓Power dialer for high-volume outreach
✓Email sequences with open and click tracking
✓Fast, keyboard-friendly UI designed for sales reps who move quickly

Watch out for

✕No free plan or free trial (demo available)
✕Overkill for businesses not doing active outbound sales
✕Less marketing automation than HubSpot or ActiveCampaign

Best for

B2B agencies and consultants with an active outbound sales motion
SaaS and service businesses where reps make many calls per day

Not ideal for

Businesses without a dedicated sales function (HubSpot free CRM is sufficient)
Marketing-led businesses that don't do outbound calling

Alternatives

HubSpot

crm

8.8/10

Pipedrive

crm

8.2/10

ActiveCampaign

email marketing

8.8/10

See all Close alternatives, compared →

Close FAQ

Is Close worth it?

Close scores 8.5/10 in our review and is a strong fit for b2b agencies and consultants with an active outbound sales motion. Standout: Built-in VoIP calling and SMS — no extra tools needed. Main trade-off: No free plan or free trial (demo available).

How much does Close cost?

Close's pricing varies — see the vendor's pricing page for current rates.

What are the best Close alternatives?

Top Close alternatives are HubSpot, Pipedrive, ActiveCampaign. See our full comparison at /tools/close/alternatives.

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AppAdvize Scores

Ease of Use8/10

Value for Money7.5/10

Support Quality8.5/10

Integrations7.5/10

Scalability8.5/10

Overall8.5/10

Quick Facts

Founded: 2013
Users: 6,000+ businesses
Setup time: ~60 min
Complexity: moderate
Maturity: established

Last verified: 2026-03-01