AppAdvize
2026 rankings

Best Accounting Software

Short answer

The best accounting software are Gusto, Deel, Xero. Gusto is our top pick at 9/10. If budget is tight, Deel has the best free plan.

Our top picks

Best overall
Gusto logo

Gusto

9/10

Tops our accounting software rankings at 9/10 — best for US-based agencies and studios with a mix of W-2 employees and 1099 contractors.

  • Automated payroll tax filings — federal, state, and local handled automatically
  • 1099 contractor payments and management alongside employee payroll
Best value
Wave logo

Wave

8.2/10

The strongest capability-per-dollar in the category — value score 9.5/10.

  • Core accounting (invoicing, expense tracking, reports) is genuinely free
  • Double-entry bookkeeping — proper accounting, not just spreadsheets
Best free plan
Deel logo

Deel

9/10

The best accounting software option you can start on for $0 and upgrade when you grow.

  • Hire legally in 150+ countries without setting up a local entity
  • Contractor management (contracts, invoicing, payments) free for up to 200 contractors
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All 6 accounting software, ranked

1
Gusto logo

Gusto

Top pick

Payroll, benefits, and HR for small businesses

9/10

Gusto is the leading payroll and HR platform for US small businesses, handling full-service payroll (direct deposit, tax filings, W-2s, and 1099s), employee benefits (health insurance, 401k), and basic HR tools (offer letters, onboarding checklists, PTO tracking). It automates federal, state, and local payroll tax filings — one of the most time-consuming compliance tasks for small business owners. Gusto is contractor-friendly, making it popular with agencies and studios that mix employees and freelancers.

Strengths

  • Automated payroll tax filings — federal, state, and local handled automatically
  • 1099 contractor payments and management alongside employee payroll
  • Employee benefits (health, dental, 401k) integrated in one system

Watch-outs

  • US-only — not suitable for international payroll (use Deel)
  • Per-person pricing adds up as headcount grows
  • No free plan
See pricing
2
Deel logo

Deel

Hire and pay contractors and employees in 150+ countries

9/10

Deel solves international hiring compliance — it lets businesses hire full-time employees and contractors in 150+ countries without setting up a local legal entity. Deel acts as the Employer of Record (EoR), handling local employment contracts, tax compliance, and payroll in each country. For contractors, Deel manages contracts, invoicing, and payments in local currencies. Built for globally distributed teams. Critical infrastructure for agencies and remote-first businesses hiring internationally.

Strengths

  • Hire legally in 150+ countries without setting up a local entity
  • Contractor management (contracts, invoicing, payments) free for up to 200 contractors
  • Handles local tax compliance, social contributions, and mandatory benefits automatically

Watch-outs

  • Employer of Record service carries a significant per-employee monthly fee
  • Not the right tool for US-only hiring (Gusto is simpler and cheaper)
  • EoR margins vary by country — can be expensive in some markets
Free plan available
3
Xero logo

Xero

Beautiful accounting software for small businesses

8.3/10

Xero is a cloud-based accounting platform popular outside the US, particularly in the UK, Australia, and New Zealand. It's cleaner and more modern than QuickBooks, with excellent multi-currency support and a strong app marketplace.

Strengths

  • Best multi-currency accounting
  • Cleaner UI than QuickBooks
  • Strong international accounting standards support

Watch-outs

  • Less popular with US accountants than QuickBooks
  • Starter plan has invoice/bill limits
  • Payroll only available in select countries
4
FreshBooks logo

FreshBooks

Invoicing and accounting for small businesses

8.2/10

FreshBooks is an accounting and invoicing platform designed for service businesses and freelancers. It covers invoicing, expense tracking, time tracking, estimates, and basic double-entry accounting. Much easier to use than QuickBooks, though less powerful for complex accounting needs.

Strengths

  • Extremely easy to use
  • Beautiful invoices
  • Time tracking built in

Watch-outs

  • Client limit on lower plans
  • Less powerful than QuickBooks for complex accounting
  • No payroll
5
Wave logo

Wave

Free accounting software for freelancers and small businesses

8.2/10

Wave offers genuinely free accounting software — invoicing, expense tracking, double-entry bookkeeping, and financial reports with no subscription fee. Revenue comes from optional paid add-ons: payroll (US and Canada only) and payment processing (per-transaction fee). Acquired by H&R Block in 2019. Wave is especially well-suited to self-employed individuals and very small businesses that don't need the complexity of QuickBooks or Xero.

Strengths

  • Core accounting (invoicing, expense tracking, reports) is genuinely free
  • Double-entry bookkeeping — proper accounting, not just spreadsheets
  • Easy bank reconciliation via bank connections

Watch-outs

  • Payroll only available in US and Canada
  • Limited integrations compared to QuickBooks or Xero
  • Customer support slower than paid alternatives
Free plan available
6
QuickBooks logo

QuickBooks

Small business accounting that does the heavy lifting

8/10

QuickBooks is the dominant small business accounting software in the US. It handles invoicing, expense tracking, payroll, tax preparation, and financial reporting. Best for businesses that work with a bookkeeper or accountant.

Strengths

  • Gold standard for accountants and bookkeepers
  • Comprehensive payroll features
  • Huge integration ecosystem

Watch-outs

  • Steeper learning curve than FreshBooks
  • Pricing increases significantly on higher tiers
  • Can be overkill for solo freelancers

Accounting Software compared

ToolScoreFromFree planEaseValue
Gusto9/10No8.5/108.5/10
Deel9/10Yes8/108/10
Xero8.3/10$15/moNo8/108/10
FreshBooks8.2/10$19/moNo9/107.5/10
Wave8.2/10Yes8.5/109.5/10
QuickBooks8/10$17/moNo7/107.5/10

Frequently asked questions

What is the best accounting software?

Gusto is our top-rated pick, scoring 9/10. Tops our accounting software rankings at 9/10 — best for US-based agencies and studios with a mix of W-2 employees and 1099 contractors.

What is the best free accounting software option?

Deel offers the best free plan among the accounting software we reviewed — a genuine way to start at $0 before upgrading.

How much does accounting software cost?

Paid plans in this category start around $15/month (Xero). Pricing scales with usage, team size, and feature tier — see each review for the full breakdown.