Hotjar

See how visitors really use your website

analyticsFree planSetup: simple

8.8

AppAdvize Score

Short answer

Hotjar scores 8.8/10 in our review and is best for agencies doing cro and landing page optimization for clients and consultants validating design changes with real user data. The standout: Heatmaps show exactly where users click, move, and stop scrolling. Watch out: Free plan caps at 35 daily sessions. There's a free plan to start with.

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Reviewed by the AppAdvize editorial team · last verified March 2026

Overview

Hotjar reveals what users actually do on your website through heatmaps (where they click and scroll), session recordings (watch real visits), and feedback tools (surveys, polls, on-page feedback widgets). It's the go-to tool for UX research, conversion rate optimization, and understanding why people leave a page without converting. The free plan captures 35 daily sessions. Hotjar is particularly valuable for agencies doing CRO work for clients and for product teams validating design decisions.

Pricing

✓Free plan available

Free — Free — 35 daily sessions, basic heatmaps

Enterprise plans available on request

See full pricing on Hotjar →

Pros & Cons

What we like

✓Heatmaps show exactly where users click, move, and stop scrolling
✓Session recordings reveal real user behavior — no guessing
✓On-page surveys and feedback widgets capture qualitative context
✓Easy one-script install — works on any website
✓Free plan sufficient for many small sites

Watch out for

✕Free plan caps at 35 daily sessions
✕Session recordings can raise privacy concerns — ensure GDPR compliance
✕Not a replacement for Google Analytics for traffic/SEO data

Best for

Agencies doing CRO and landing page optimization for clients
Consultants validating design changes with real user data

Not ideal for

Traffic analytics — use Google Analytics or Plausible for that
Large-scale enterprise analytics platforms

Alternatives

Airtable

project management

8.5/10

Notion

storage docs

8.8/10

HubSpot

crm

8.8/10

See all Hotjar alternatives, compared →

Hotjar FAQ

Is Hotjar worth it?

Hotjar scores 8.8/10 in our review and is a strong fit for agencies doing cro and landing page optimization for clients. Standout: Heatmaps show exactly where users click, move, and stop scrolling. Main trade-off: Free plan caps at 35 daily sessions.

Is Hotjar free?

Hotjar is free to use — Free — 35 daily sessions, basic heatmaps.

What are the best Hotjar alternatives?

Top Hotjar alternatives are Airtable, Notion, HubSpot. See our full comparison at /tools/hotjar/alternatives.

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AppAdvize Scores

Ease of Use8.5/10

Value for Money8.5/10

Support Quality8/10

Integrations8/10

Scalability8.5/10

Overall8.8/10

Quick Facts

Founded: 2014
Users: 1.3M+ websites
Setup time: ~15 min
Complexity: simple
Maturity: established

Last verified: 2026-03-01