Figma
Collaborative interface design for product and web teams
AppAdvize Score
out of 10 · How we scoreShort answer
Figma scores 9.2/10 in our review and is best for agencies doing product design and web ui work and design teams handing off to developers. The standout: Real-time multiplayer design — like Google Docs for UI/UX. Watch out: Learning curve steeper than Canva — designed for professional designers. There's a free plan to start with.
Reviewed by the AppAdvize editorial team · last verified March 2026
Overview
Figma is the dominant collaborative design and prototyping tool used by product teams, UX designers, and web agencies. Everything lives in the browser — designers, developers, and stakeholders can view and comment on designs in real time without installing software. The free plan covers 3 projects and unlimited collaborators in view-only mode. Dev Mode (paid) generates CSS, iOS, and Android code directly from design files, tightening the handoff between design and engineering.
Pricing
Free — Free — 3 projects, unlimited collaborators (view only)
Enterprise plans available on request
Pros & Cons
What we like
- ✓Real-time multiplayer design — like Google Docs for UI/UX
- ✓Browser-based — no installs, accessible to all stakeholders
- ✓Dev Mode generates CSS and mobile code from designs
- ✓Component and variable systems for design systems at scale
- ✓FigJam whiteboard included for workshops and brainstorming
Watch out for
- ✕Learning curve steeper than Canva — designed for professional designers
- ✕Full editing requires a paid seat
- ✕Slower on very large files
Best for
- Agencies doing product design and web UI work
- Design teams handing off to developers
Not ideal for
- Non-designers making marketing graphics (use Canva)
- Print design (Adobe InDesign/Illustrator are better for print)
Compare Figma
Alternatives
See all Figma alternatives, compared →Figma FAQ
Is Figma worth it?
Figma scores 9.2/10 in our review and is a strong fit for agencies doing product design and web ui work. Standout: Real-time multiplayer design — like Google Docs for UI/UX. Main trade-off: Learning curve steeper than Canva — designed for professional designers.
Is Figma free?
Figma is free to use — Free — 3 projects, unlimited collaborators (view only).
What are the best Figma alternatives?
Top Figma alternatives are Canva, Webflow, Framer. See our full comparison at /tools/figma/alternatives.
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Quick Facts
- Founded
- 2012
- Users
- 4M+ users
- Setup time
- ~30 min
- Complexity
- moderate
- Maturity
- established
Last verified: 2026-03-01