SurveyMonkey
The original online survey platform — trusted globally
AppAdvize Score
out of 10 · How we scoreShort answer
SurveyMonkey scores 7.8/10 in our review and is best for consultants conducting market research or customer satisfaction surveys where brand trust matters and hr teams running employee engagement surveys. The standout: Most recognized survey brand — respondents trust it. Watch out: Free plan caps at 10 responses per survey — very limiting. There's a free plan to start with.
Reviewed by the AppAdvize editorial team · last verified March 2026
Overview
SurveyMonkey is the most recognized survey platform globally, used for market research, employee feedback, customer satisfaction (NPS, CSAT), and academic research. The free plan allows unlimited surveys but caps responses at 10 per survey. Paid plans remove response limits and add advanced logic, reporting, custom branding, and data export. SurveyMonkey's brand recognition means respondents are more likely to trust and complete surveys from it versus lesser-known tools.
Pricing
Free — Free — unlimited surveys, 10 responses per survey
Enterprise plans available on request
Pros & Cons
What we like
- ✓Most recognized survey brand — respondents trust it
- ✓Large template library for NPS, CSAT, employee surveys, and research
- ✓Team collaboration and shared survey library on paid plans
- ✓Advanced reporting with cross-tabulation and sentiment analysis
Watch out for
- ✕Free plan caps at 10 responses per survey — very limiting
- ✕Paid plans expensive relative to Tally or Typeform for most use cases
- ✕Basic form building use cases are better served by Tally (free and unlimited)
Best for
- Consultants conducting market research or customer satisfaction surveys where brand trust matters
- HR teams running employee engagement surveys
Not ideal for
- Simple intake forms and lead generation (use Tally — free unlimited responses)
- Teams on a budget who need unlimited responses (Tally is the better choice)
Alternatives
See all SurveyMonkey alternatives, compared →SurveyMonkey FAQ
Is SurveyMonkey worth it?
SurveyMonkey scores 7.8/10 in our review and is a strong fit for consultants conducting market research or customer satisfaction surveys where brand trust matters. Standout: Most recognized survey brand — respondents trust it. Main trade-off: Free plan caps at 10 responses per survey — very limiting.
Is SurveyMonkey free?
SurveyMonkey is free to use — Free — unlimited surveys, 10 responses per survey.
What are the best SurveyMonkey alternatives?
Top SurveyMonkey alternatives are Tally, Typeform, Jotform. See our full comparison at /tools/surveymonkey/alternatives.
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Quick Facts
- Founded
- 1999
- Users
- 20M+ active users
- Setup time
- ~15 min
- Complexity
- simple
- Maturity
- established
Last verified: 2026-03-01