Metricool
Social media scheduling and analytics across every major platform
AppAdvize Score
out of 10 · How we scoreShort answer
Metricool scores 8.3/10 in our review and is best for creators and small agencies wanting comprehensive social management at low cost and teams running both organic social and paid ads who want unified reporting. The standout: One of the most generous free plans in social media management. Watch out: Brand awareness lower than Buffer or Hootsuite among marketing teams. There's a free plan to start with.
Reviewed by the AppAdvize editorial team · last verified March 2026
Overview
Metricool is a social media management tool covering scheduling, analytics, competitor analysis, and ad account reporting across Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Facebook, Pinterest, Twitch, and Google Business Profile. Its free plan is one of the most generous in the category — 1 brand, unlimited scheduled posts, and access to basic analytics. Metricool differentiates with its competitor benchmarking feature and built-in Google, Meta, and TikTok Ads reporting alongside organic social.
Pricing
Free — Free — 1 brand, unlimited scheduled posts, basic analytics
Pros & Cons
What we like
- ✓One of the most generous free plans in social media management
- ✓Covers organic social and paid ads (Google, Meta, TikTok) in one dashboard
- ✓Competitor analysis shows benchmarks against rival accounts
- ✓Best-in-class platform breadth — includes Twitch, Google Business Profile
Watch out for
- ✕Brand awareness lower than Buffer or Hootsuite among marketing teams
- ✕Reporting depth on paid plan still below Sprout Social
- ✕Multi-brand management requires paid plan
Best for
- Creators and small agencies wanting comprehensive social management at low cost
- Teams running both organic social and paid ads who want unified reporting
Not ideal for
- Enterprise teams needing deep social listening (Sprout Social or Hootsuite)
- Teams that only need simple scheduling (Buffer is cleaner for that)
Alternatives
See all Metricool alternatives, compared →Metricool FAQ
Is Metricool worth it?
Metricool scores 8.3/10 in our review and is a strong fit for creators and small agencies wanting comprehensive social management at low cost. Standout: One of the most generous free plans in social media management. Main trade-off: Brand awareness lower than Buffer or Hootsuite among marketing teams.
Is Metricool free?
Metricool is free to use — Free — 1 brand, unlimited scheduled posts, basic analytics.
What are the best Metricool alternatives?
Top Metricool alternatives are Buffer, Later, Hootsuite. See our full comparison at /tools/metricool/alternatives.
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Quick Facts
- Founded
- 2016
- Users
- 1M+ users
- Setup time
- ~15 min
- Complexity
- simple
- Maturity
- growing
Last verified: 2026-03-01